MINHA NOVA PLAYLIST
Co-Founder
Created in 2012, Minha Nova Playlist was an independent music and culture platform developed alongside three fellow Advertising students while we were still in university.
Originally conceived as a music blog, the project expanded into a broader creative and entrepreneurial experiment that combined editorial content, photography, styling, and e-commerce. Alongside artist interviews and music coverage, we launched an online store focused on band t-shirts — at a time when independent e-commerce projects in Brazil were still far less accessible than they are today.
Working with limited resources, we built the platform independently from the ground up, developing everything from the website structure to content production and brand direction.
My role focused primarily on editorial writing, content development, creative strategy, and production. This included writing articles, shaping the brand’s communication, producing photoshoots, styling products, and helping manage the operational side of the online store.
Although the project belongs to an earlier chapter of my creative journey, it remains an important foundation in my practice. Minha Nova Playlist was my first direct experience building a creative platform collaboratively — learning in real time how storytelling, branding, culture, and entrepreneurship could intersect online.
- See Minha Nova Playlist Facebook page
- Online Store Editorial Video
